Author, Alyssa Burley, Media Communications and Client Services Manager, Rancho Mesa Insurance Services, Inc.

Personal relationships often mean the difference between earning the client’s business or losing out on a deal. That’s why many organizations use golf as a backdrop to develop personal relationships with those in which they choose to do business.

“Personal relationships are the cornerstone of success,” according to Rancho Mesa Insurance Services, Inc. President Dave Garcia in a recent article distributed within the Sentry® insurance company’s intranet.

Sentry’s article outlines reasons why the company uses golf to connect with their prospects, customers and partners.

“We’ve learned that golf—whether playing a round or attending a top-tier event—provides the perfect backdrop for business conversations and helps us get to know our customers in a way we couldn’t in an office,” the article explains.

Rancho Mesa’s father and son duo Dave Garcia and Account Executive Greg Garcia were invited by Sentry to the 2021 U.S. Open at Torrey Pine in San Diego. They spent the day building upon their relationships with the carrier.

“In my view, Sentry not only understands [relationships], but lives [relationships]. We see that day-to-day with our business interactions. Then, at an event like the U.S. Open we get the opportunity to meet the executive team and see that this is a belief not just talked about but held in esteem from the top down,” Dave said.

Events like these provide “the chance to meet with the decision makers of those we serve,” Scott Miller, President of National Accounts with Sentry was quoted in the article.

Both Rancho Mesa and Sentry understand the importance of building long-lasting partnerships that are based on relationships with people.

Whether you’re playing a round or spectating, golf provides a relaxed venue to get to know people, their personalities and the organization.